This year, we're incredibly proud to partner with Tommy's*, the UK's leading pregnancy and baby charity, to support families through every stage of their journey into parenthood.
Throughout the year, we will be sharing meaningful collections alongside the stories of our founders, champions, creators and community.
We are committed to raising a minimum of £50,000 for Tommy’s, but with your support we hope to raise even more. Together, we will increase awareness, encourage more open conversations and help even more families feel seen and supported.
Who are Tommy’s?
Tommy's is the UK's leading pregnancy research charity, working to give families answers, better care and hope for the future.
They fund groundbreaking research to understand why pregnancy complications and baby loss happen, and turn those discoveries into better tests, treatments and care. Alongside this, Tommy’s provides expert, midwife-led information and support for families at every stage of their pregnancy journey.
At the heart of everything they do is a core mission: to make pregnancy and birth safer for everyone.
A Symbol for Everyone
Honour every journey into parenthood with pieces inspired by love, hope and new beginnings.
With £5 from every purchase donated to Tommy’s*, you’ll help fund vital research and support for families across the UK
“At a routine pregnancy scan, we heard the words no parent expects: “We think there might be something wrong with your baby." - Asha, Co-Founder, Abbott Lyon
When our co-founders Asha & Jezz experienced pregnancy loss, Tommy’s was there to help them make sense of what was happening and feel less alone during an incredibly difficult time.
Sadly, their experience is far from uncommon, with half of UK adults saying that they or someone they know has experienced pregnancy or baby loss.
