It's more than just a fad: some jewellery trends stick with us over the years, or even decades! Which trends are the most exciting and followed since the 2000s?
To find out, we took to social media. We analysed online sentiment and demand around some of the most iconic jewellery of the past couple of decades to discover which trends never go out of style. Plus, read to the end of discover our predictions of the hottest jewellery trends in 2023!
The top 5 biggest jewellery trends
1. Hoop Earrings
Hoop earrings have been a jewellery favourite since the '70s, and they've stood the test of time throughout the 2000s through to the present day. In the noughties, large hoop earrings were a popular style among celebs, with trailblazers like J-Lo and Britney bringing hoops into mainstream culture. Nowadays, the likes of Rihanna, Beyonce and Kim Kardashian show how hoop earrings can be simultaneously cool and classy — the perfect accessory for every look.
No wonder they're the most popular jewellery trend from the last couple of decades, with some of the highest online engagement of any jewellery item. Hoop earrings have over 49 million TikTok views, over 1 million Instagram hashtags, and over 18,000 shoppers look online for hoop earrings every month in the UK.
Shop the Abbott Lyon hoop earring collection.
2. Drop Earrings
Continuing the earring obsession, drop earrings are the second biggest jewellery trend from the 2000s, and are one of the most versatile looks of all time. Whether it's an elegant pear-shaped pendant, glittering gems or your own initials, there are so many styles available — it's no surprise we've got a jewellery box full of them!
Drop earrings are one of the most loved jewellery items online. Over the past 12 months, over 100,000 social media engagements show 96% of reactions to drop jewellery contain the word 'love' or '❤️'.
Shop pearl initial drop earrings at Abbott Lyon.
3. Gold Jewellery
Gold jewellery is the top jewellery trend from the 2010s, and needless to say the infatuation continues! Whether it's encrusted with jewels or a statement pendant necklace, the allure of gold jewellery makes it a style that lasts the test of time.
Gold's ongoing popularity is partly thanks to social media. Gold jewellery has over 162 million TikTok views and 2.5 million Instagram hashtags, making it the biggest jewellery trend on social media ever.
Shop gold rings, gold necklaces, gold bracelets and more at Abbott Lyon.
4. Beaded Necklaces
In the early 2000s, if you didn't have power bead bracelets in every colour, you were behind the times. In the spirit of noughties nostalgia, layering your beaded jewellery pieces is back big time. Bold, chunky and colourful beaded looks are taking social media by storm, and big names like Kendall Jenner and Harry Styles are jumping on the beaded jewellery look.
Shop the Abbott Lyon beaded jewellery collection.
5. Cuffs
Continuing the Y2K craze, cuffs are officially on trend. From Dua Lipa showing off a bejeweled bicep cuff on Insta, to high fashion brands parading cuffs among their runway looks, we're seeing these bracelet must-haves everywhere right now.
Shop cuffs, bracelets and bangles at Abbott Lyon.
With billions of views, TikTok leads the way for 2022's jewellery trends
#jewellery has an overwhelming 3.6 billion views on TikTok, and with over half of its users being Gen Z, it's clear the social media platform is where new jewellery trends are set.
While they love a Y2K throwback, Gen Z have their own distinct style and attitude towards fashion, with ethically sourced lab-grown diamonds and anxiety-relieving fidget rings among the top 10 TikTok jewellery trends in 2022.
2022’s Biggest Jewellery Trends on TikTok
|
Jewellery Style/Type |
TikTok Views |
|
Gold jewellery |
162,700,000 |
|
Tragus piercing |
102,200,000 |
|
Cuffs |
64,300,000 |
|
Hoop earrings |
49,400,000 |
|
Men's jewellery |
46,100,000 |
|
Lab-grown diamonds |
41,000,000 |
|
Chokers |
40,200,000 |
|
Fidget rings |
14,400,000 |
|
Personalised jewellery |
6,500,000 |
|
Helix piercings |
6,200,000 |
Meanwhile, Instagram still remains a jewellery inspo and shopping hotspot, with #jewellery receiving 47.2 million posts.
2022’s Biggest Jewellery Trends on Instagram
|
Jewellery Style/Type |
Instagram Hashtags |
|
Gold jewellery |
2,551,735 |
|
Chokers |
2,285,188 |
|
Hoop earrings |
1,150,339 |
|
Tragus piercing |
613,054 |
|
Drop earrings |
484,286 |
|
Cuffs |
396,346 |
|
Costume jewellery |
312,380 |
|
Layered necklaces |
272,560 |
|
Personalised jewellery |
223,141 |
|
Men's jewellery |
180,141 |
What will 2023’s jewellery trends be?
We’ve been gazing into our crystal ball (okay, we’re not actually psychic — we looked at online trends) and here are our predictions of the top 10 biggest jewellery items to watch out for in 2023:
|
Jewellery Trend |
Increase in Demand (% YOY) |
|
Gold Heart Necklace |
+570% |
|
Personalised Birthstone Necklace |
+129% |
|
Personalised Initial Necklace |
+98% |
|
Mini Hoop Earrings |
+59% |
|
Pearl Necklace |
+33% |
|
Birthstone Necklace |
+20% |
|
Huggie Hoop Earrings |
+19% |
|
Silver Bracelet |
+18% |
|
Gold Earrings |
+18% |
|
Gold Necklace |
+15% |
Want to stay ahead of the trend? Shop all of these and more at Abbott Lyon
Find your next timeless classic jewellery item that never goes out of style. Abbott Lyon jewellery is made with the highest-quality plating ensuring each item is water-resistant and durable, avoiding scratches and green marks, so you can love wearing your most-loved pieces for years to come.
Browse the Abbott Lyon collection and shop earrings, necklaces, bracelets, rings and more.
Method
Levels of engagement and love reactions were sourced from Buzzsumo, looking at September 2021 to September 2022.
Monthly online searches were sourced from SEMRush.
YOY increase in demand was sourced from MediaVision’s Digital Demand Tracker comparing 1st January - 18th September 2022 with the same period in 2021.
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